The List-Builders That Still Work: Squeeze Pages
Are you wondering if squeeze pages still work well to build your email list?
What is a “squeeze page”? It’s simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.
Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don’t also drive away potential customers.
Here are some things to think about
Growing your email list is the surest way to grow your business, sales and profits.
The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
First, know that the most effective squeeze page is used on “salesletter site” - that is, one built to sell one product. Using a squeeze page as the “gatekeeper” of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).
The worst thing you can do it use a squeeze page in front of the wrong kind of site.
These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don’t put a squeeze page in front of them.
The squeeze page is a barrier.
It keeps people out of your website and it can potentially scare off your customers.
When you’re marketing to a targeted audience, and offering strong “ethical bribe” such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.
The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.
