An effective and inexpensive marketing idea that has been around for decades is networking. Social networking via the internet including Facebook, MySpace, LinkedIn and many others seem to be the latest craze, although time and time again, face to face networking has been successful in bringing together many new contacts and business opportunities for professionals of all industries.
There are a vast number of social networking groups active today. The Chamber of Commerce, Toastmasters, the American Legion and Business and Networking International are just a few. They are in almost every market in the US and the world. The potential for untapped prospects in these networking groups are endless. Several of these groups require no fees or are minimal in annual dues.
Keep in mind, you can always form your own networking group. You can organize specific dates, times and locations convenient for everyone. Be sure to invite a variety of knowledge and experience that are all related in some way shape or form. You have total control of the size of attendees and the likeminded professionals that will be meeting.
Whether you join a group or create your own, you will be meeting and sharing ideas with individuals. Many of us have similar goals and interests. Overall we are always looking for more prospects, customers, clients, buyers and sellers. The population is gigantic and no matter what we have to offer in our product or services, there is somebody out there that needs what we have to offer. The accomplishment or success of any business always start by social networking and getting out in front of people.
Be sure you bring several business cards. Give at least two business cards to everyone you meet. You will want to envision this person giving your card to one of their friends or colleagues as well.
At each meeting, you will be given the opportunity to give a one to two minute commercial about yourself and your products or services. Rehearse what you are going to say. Then rehearse it again. The spotlight will be on you and you want to make your first impression your best impression.
When researching networking groups or starting your own, try to limit the number of professionals within your own industry. In other words, if you are in the Real Estate business you wouldn’t want seven other Realtors in your group. The same would hold true for Insurance Brokers, Doctors, Contractors or other professionals.
Face to face networking is an inexpensive way to meet new people in a short amount of time that are looking for other successful businesses to help promote each other to achieve a common goal. It’s a fantastic avenue. And who knows, you may make a few friends along the way.
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