Web Works

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

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People don’t have much time to read your sales letters and would rather skim them. They will scan your letter and read only those that catch their eye.

Is the solution to have a short one? No, it’s not. Generally, long sales letters convert better. You will have more time to present the features and benefits of your product and convince your readers to buy.

If a short sales letter is not the solution, how, then, do you grab the attention of a skimmer so he can read all the important aspects of your sales letter? The following are ways that can help you make them read further:

2. Use a lot of headlines and sub-headlines to easily catch your visitors’ attention. Expand on the benefits and features of your product. Have a sub-headline on each benefit. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract eyeballs.

4. Be sure your graphics load fast and correctly. People don’t want to wait. This is true especially if your graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Use short sentences or sentence fragments. It is easier to read and understand short sentences than long ones. By just looking at the length of your sentences, the visitor will know the degree of difficulty in reading your sales letter.

6. Use color, bold, italics, underlining to highlight important words and phrases. However, use them sparingly. Too much of them may look like you are hysterical and will turn away potential buyers.

Use highlighting near the area where you want to have your visitors read more. You may want them to read the features or benefits of your product.

7. Pick the three most powerful and appealing benefits of your product and repeat them in various parts of your sales letter. This will help your visitors easily remember these benefits. Just be sure to rewrite them, so it won’t appear that you just copied and pasted them in your ad copy.

8. Use bullets to list the features and benefits of your product. Bullets make reading easier making your visitor read more.

9. Use a postscript (P.S.) at the end. This is some of the most read sections of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to take action.

10. With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy, so provide them with the opportunity to do so.

People are in a hurry to quickly get over reading a sales letter. Unless something catches their eyes, they would just skim over the letter and go on to the next site. They might miss the important points, and you lose them as customers. However, with the optimal use of eye-catching techniques, you may be able to have them read more, and convince them to click on that buy button.

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If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively. This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords. When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites. How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website. Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing. Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text. You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text. This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same. Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting. Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements. Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Documents and information are the backbone of your business and its success relies upon your abilities to control, manage, and distribute them. Without a good solution it is quite an issue to make quality and informed decisions and to process transactions in a profitable way. It is also difficult to maintain regulatory compliance and to successfully manage any marketing and the law. The question then arises as to how you can manage all of those various needs.

The appearance of your website reflects on your business, so you want one that looks professional and welcoming. However, it can be an arduous and extremely time consuming task to design, build and maintain a website while continuing to keep up with all the other tasks required for a business to succeed. Web content management software can make managing your website much easier.

Standard HTML websites are stationary and set. In order to make necessary changes or updates, you must contact the designers. The changes are then made and uploaded to the live site. Website Content Management allows you control of your website. Changes can be made quickly and easily without HTML programming training. Updates can be made on the move and requires no special software, only an internet connection.

This makes the task of editing the site easy. It allows you to retain your corporate identity and gives you enough flexible choices in displaying data and graphics on your pages. Later, using secure editing, great looking pages in professional format can be created. You can include images in various formats along with your text. So, once you add text, attach graphics, clicking the Update Page button once, makes your changes go live and HTML code is generated by Website Content Management.

Organizations of all sizes can use website content management as a cost effective web-based content management solution to address these issues. Finding seamless solutions to control and manage information created from different sources and stored in varying forms is a challenge. These forms might include storage, document images, email, faxes, website input, digital files, computer print files and paper files among others. Website content management is set up to accept and combine content. It can organize, distribute via workflow, store and provide secure access to your content when and where users need it.

It is now more difficult than ever to effectively integrate content given the diversity of computer environments and the proliferation of applications. Website content management effectively handles this task by giving solutions that run on all computer platforms. It consolidates the output and archives it in a central data repository. It should be compatible with any type of storage system and it leaves the choice of the content that is most cost-effective and best suited up to the business.

Documents and information are what drive business, and success is crucially dependent upon your ability to work with them to control, manage and distribute. Without proper solutions it is hard to properly inform your decisions, process transactions profitably, remain in compliance with regulations, as well as successfully managing marketing and the law.Your company’s internet site is a direct representation of your company, and, as such, should boast an appearance that is both credible and appealing. It can challenging and time consuming to develop and keep up a site while you are engaged in running a top-notch firm. Website content management can take care of much of this for you.